“NO ONE CAN DENY THE IMPORTANCE OF MEDIA IN CURERNT WORLD. TODAY WE ARE CALLING THE WORLD A GLOBAL VILAGE THAT IS JUST BECAUSE OF MEDIA. AS FAR AS THE SIDE EFECTS ARE CONCEREND IT DEPENDS ON SOME ONE’S OWN POINT OF VIEW WHETHER HE USES IT IN A GOOD WAY OR IN A BAD WAY.”

Today television channels and newspapers are making fast money by cashing on the news in wrong sense and wrong way. In the race to become more popular and to make money they have broken all the limits media must follow while serving to build a healthy and progressive society. They have no respect for the sentiments and ethics of the people and land whom they serve to, with their immense power to influence the masses they just make judgment like a true dictator rather than a good advice of a true friend as they previously used to do. If it will be going in the future then we people have to think about the role of media in our life.

Media plays a very important role in our life. Firstly media gives us a lot of information of what is happening around us. Media motivates us to purchase branded things like with trademarks, patents. What is the sensex today etc? A lot of sources of media like CNBC TV18, AAJ TAK, NDTV, STAR NEWS, CNBC AWAAZ etc. It gives all information of the words. So media is the biggest source to know about the world.

Undoubtedly media plays a vital role in a society but isn’t that a big question today whether its playing a constructive role or not?? When we talk about media first thing that clicks to our mind is audio visual media because it is accessible as well as easily interpreted by everyone including illiterate people. Nowadays Indian media is only concerned with its TRP’s and gaining more popularity than competitor channels.

Media is the primary medium for the dissemination of information. It can be viewed as a forum that provides a voice to the voiceless. Acc. to my point of view, media has some positive as well as negative points. Sometimes it does not care about humanity.

Media plays a very important role in our lives; it is because of media that we are all aware of what is happening around us. Not only does it bridges the gap between the government and the general public but it also provides us with the information about what is happening in the other parts of the world, the new technologies that is being developed, about inventions, disasters and almost everything. It is because of media that any kind of information is just one click away. When we talk about media, we are not talking about the electronic media only; it includes newspapers, magazines, radio, internet etc.

It is true that electronic media is more prevalent and it has greater impact on the masses, but the role of other media cannot be neglected. There are some news channels and papers that give more coverage to unnecessary news to boost their trip but these channels constitutes only a part of a much larger body of MEDIA. There are people who take keen interest in watching this sensationalized news. so in my opinion, it depends on the masses itself, of what kind of news they are seeking. In short there is something for everyone.