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Types of promotions to build the company sales

 
28-May-2012

 

Many aspiring entrepreneurs foolishly believe that all they need to do is sign up for a Twitter account, blog about special offers, and hand out a flashy looking brochure, whereupon leads will come pouring in. This couldn’t be further from the truth. These are unfortunate social media fantasies and free marketing delusions. The mere existence of a market for your product or service does not guarantee anyone will listen to or care about your brand. People are bombarded with thousands of messages every day, which makes it difficult for business owners to garner attention and convert that attention into income.
In order for your business to avoid getting lost among the glut of content already clogging direct marketing channels, your promotions and tactics must be highly creative, contain a quality message and fit the audience you are targeting.
I asked a panel of successful young entrepreneurs about the types of promotions they have used to build their companies’ buzz and sales.
Partner with Others in Your Space
At Blank Label, since we make custom dress shirts, we’ve done promotions with other custom product makers, everything from chocolate bars to jewelry, mattresses and even jaw crusher. We create promotional campaigns to spread the word about the industry and shed some light on cool companies in the space.
What (Else) Does Your Customer Need?
With Career Coaching for Word Nerds, I provide one-on-one coaching to freelance writers and other publishing professionals. But I knew that my clients would also love the chance to connect with experts within the industry, so I organized a speed networking event that attracted 75 people. Now I host monthly virtual events and have plans for additional in-person events.
Take Advantage of Currently Trending Topics
One of the best ways to build buzz for your business is to ride the coattails of a currently trending “hot topic.” For example, when GAP unveiled a logo designed by Laird & Partners to much criticism on the web, 99designs took advantage of the opportunity with a crowd sourcing competition [to show] that our community can deliver a much better design.

 
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