These days, creating a mobile app is pretty easy. Creating a great mobile app, on the other hand, is much harder. It's even harder to get those great mobile apps into the hands of users who can enjoy them. But perhaps the most difficult part of the process is once your apps is widely used, actually being able to capitalize on that popularity through effective monetization techniques.
There are tens, if not hundreds, of thousands of mobile web developers out there who have clever app ideas and the technical expertise to transform those ideas into reality. However, many small, independent developers get hung up on the fact that writing a killer app is time-consuming, and promoting it well-enough to get it to go viral can incur significant costs.
Many developers simply don't have the time or money to invest in getting their big idea off the ground. Others just lack the mobile business intelligence necessary to do the advertising and financial work which is needed to ensure success.
Great developers and entrepreneurs can bring together all the aspects of mobile business intelligence, from initial design to finally making money. And in the end, making money is the end goal for any app designer.
That being said, web monetization has its difficulties and pitfalls, as is evident from problems faced by Twitter and other mobile-oriented companies. That's why choosing the right monetization technique for your app is vital to not only its profitability, but also the success of the app itself. You need the ads to work, but heavy-handed, invasive advertising can be a turn-off.
Often times, subtle, targeted in-app advertising using a third-party system is the best course of action for smaller developers. That way, you can make money without worrying about finding your own path to monetization. Given that, every single app developer needs to find the right way to monetize their app and grow their business.