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Internet marketing : To web or not to web


Is having a company website an option these days? I received a flyer through my letterbox for a new dentist opening on my high street, it was great timing as I had been looking for a dentist in the local area and didn’t trust the old, tired looking ones who have contraptions designed for torture, not smile restoration! A week later, I found the time to call the dentist to make an appointment, of course the flyer had been thrown out with the rest of the recycling a week ago, but I had made a note of the company’s name. Feeling very proud of myself, I promptly entered it into google and found.................nothing! I tried searching with the name and location, still nothing! I even tried to find it on google’s street view – it came up as the boarded up store it had been before.

I was taken aback! How could a company in this day and age have no website?? It made no sense to me, wasn’t that the first thing people did when setting up a business? First comes website, then comes the store? Not in this case.

Perhaps setting up a website is more daunting than I take for granted, but with the aide of a good internet marketing company uk, of which there are many in London and the UK, it needn’t be so unattainable. The best companies will have inhouse skills for everything you need, from content writing services – the people that write all the words that go into the website, to web coders – the people that build the website and do the optimisation, this means they make sure there are “meta-tags” attached to key words that people search for online which result in your company appearing in the list. With these two basics you are good to go, you can start directing people to your website and if you decide to drop flyers through people’s doors, you can be sure that they will be able to find you on the world wide web and start bringing you some custom!

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Category : Internet and Businesses Online
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