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Puma And Sport Are Inseparable


The Dessler brothers, Rudolf and Adolf, started their first athletic shoe company in 1924. The 1928 Amsterdam Olympic Games saw almost 50 percent of the athletes competing in Dassler shoes. During World War II the brothers began to disagree, finally deciding to split up the Dassler shoe company. Maybe it was sibling rivalry which led Rudolf to form Puma and Adolf to form Adidas.

When it comes to the Olympics every running shoe company wants medalists wearing their shoes. Other pro athletes who have proudly sported the name Puma include Boris Becker and Usain Bolt. The American Olympic Committee chose Puma as their official shoe supplier in 1952 and 1956. Puma made the 'Clyde' named for NY Knicks Walt 'Clyde' Frazier and the Puma Pele Brazil after the king of the stadium, Pele.

Puma's, also known as Cougar's, are great leapers and short sprinters. The Puma logo and the Puma style is easily distinguishable, just like the great cat they are named after.The Puma logo doesn't just grace their magnificent running shoes: Puma tennis shoes, Puma clothing, jackets, hats and bags all bear the graceful logo of a leaping Cougara logo that symbolizes competition. The new stand out in any crowd with their hot reds, bright pinks and brilliant purples. Some people believe that Puma's are the only athletic shoe that can completely crossover from the stadium to the stage, the coliseum to the classroom.

In addition to colors and style, Puma has been leading the way in technological advancements and improvements to athletic shoes. Puma was the first company to use vulcanization to join the shoe soles to the uppers. Puma was the first company to put Velcro on athletic shoes. The world's fastest runner, Usain Bolt, is the model for Puma's newest running shoe technology.

 Today, they have the BioRide, the natural running technology that makes the Puma Faas a modern marvel. Don't force your foot to go where it doesn't want to, trust your body to know what's best for you, and trust Puma to make it happen. The  Puma's latest hi-tech contribution to the world of running shoes.BioRide has three integrated parts, Rocker, Flex and Groove, which work together with your feet to create a more natural running rhythm.

 In today's modern world Puma understands the need to diversify. Puma has partnered with two of the fastest cars: Ferrari and BMW. The record-breaking Usain Bolt is Puma's latest (and some argue the greatest) addition to their celebrity athlete roster. High style and high concept have always been Puma trademarks and like a cat with nine lives, Puma's have enough innovation for all of them.

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